Wild batter
Brand Visual Portfolio
Your Cake.
Your Rules.
Wild Batter exists to turn children's imagination into real cakes.
80%
of parents believe their child would want to be involved in designing their own cake.
Freedom to Imagine. Structure to begin.
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Children can create a drawing of their cake and then upload it to Wild Batter to edit it further and order.
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Cake Worlds are not templates.
They are imaginative starting points that help children begin without limiting creativity.
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Check out the gallery of awesome cakes and select on to edit further or reorder as it is.
Children want to be in control of their creations, but they need both freedom and guidance. Wild Batter balances both through three pathways into the cake-building experience.
Current bakeries have fixed designs.
Choose a cake
Customer - led
Fixed design
Passive purchase
Wild Batter gives creative ownership.
Create a cake
Child - led
OPen Creativity
Active Participation
From sketchbook to birthday table.
Heading Typeface: Hello-Handmade Sans
Used for bold, playful statements and campaign messaging.
Body Typeface: Silka Bold
Used for supporting information and longer-form content.
We let our imagination run wild when it came to creating visual concepts - all the excitement and enthusiasm of children bottled into a visual identity.
Wild Batter Recipe Book
More than a recipe book, this is a creative companion. Through recipes, activities and QR-enabled challenges, children can share ideas directly with Wild Batter and receive inspiration, tips and creative prompts in return. The book extends the brand beyond the celebration, encouraging imagination, creativity and participation long after the birthday has ended.
